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    Horizon Motorsports

    Digital home for Horizon Motorsports, a UAE-based racing team competing in FLL, Techfest, and engineering competitions.

    Built with Base44ReactFramer Motion
    Live app

    Problem

    Horizon Motorsports needed a presence that matched how the team actually operates: a Dubai-based racing and engineering team competing in FLL, Techfest and other UAE competitions, with a following that lives mostly on social. The site had to work as the anchor visitors land on from Instagram — fast, motion-driven, and clear about who the team is and what it competes in.

    What I built

    • Team site
    • Competition presence
    • Motion-driven interface

    Built by Andrew

    Tech stack

    • Interface

      ReactFramer MotionResponsive layout

    • Content

      Team profileCompetition historyMedia sections

    • Platform

      Base44Hosted deployment

    Challenges & how I solved them

    • Motion that does not cost load time

      The identity of the site is movement, but heavy animation on a phone over mobile data is a bounce. Transitions are kept to transform and opacity, staged on scroll, so the first screen paints before anything animates.

    • Designed for social traffic

      Most visitors arrive from a link in an Instagram profile, on a phone, mid-scroll. The layout leads with the team identity and current competitions rather than a long narrative, so the first screen answers who and what.

    • Content that survives a competition season

      Results and events change through the season. Sections are structured so competition entries can be added without reworking layout.

    Digital reach

    These figures come from recent Instagram analytics for the team account, which is the team's main audience channel.

    6,631
    Total views

    Instagram content views.

    486
    Accounts reached

    Unique Instagram accounts.

    857
    Interactions

    Instagram content interactions.

    494
    Profile visits

    Visits to the Instagram profile.

    14
    External link clicks

    Clicks on the profile link.

    149
    Followers

    Instagram account followers.

    Accounts reached — followers
    65.6%
    Accounts reached — non-followers
    34.4%
    Interactions — followers
    72.8%
    Interactions — non-followers
    27.2%
    Views — posts
    68.3%
    Views — stories
    25.4%
    Views — reels
    6.4%
    Interactions — posts
    94.3%
    Interactions — reels
    5%
    Interactions — stories
    0.7%
    Top content — Apr 14
    336 views
    Top content — Apr 13
    297 views
    Top content — Apr 13
    263 views
    Top content — Apr 3
    225 views
    Top content — Apr 5
    219 views

    Source: Instagram account analytics for the reporting period shown in the app. Views, accounts reached, interactions and profile visits are distinct Instagram metrics and are not website visits.

    Results so far

    Status
    ActiveLive team site.
    Competitions
    FLL · TechfestUAE engineering and robotics circuit.
    Base
    Dubai, UAETeam operates locally.
    Primary channel
    InstagramSite is the landing point for social traffic.

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